Instagram has been one of the most used social media platforms ever since its launch in 2010. It was known to be a photo-sharing platform and over the years, it slowly evolved into a multi-function app with its newly added features such as Instagram Stories, Instagram Video, Reels, and IGTV. However, in July, the app […]

Since TikTok’s rise in popularity from 2019 to 2020, its competitor, Instagram, released a similar new video feature called Reels. This striking similarity between the 2 platforms begs the question for many marketers who use social media to promote their brand: Is there a difference between these two? Which platform should I use for my […]

We are wired for connection—as humans, we were never meant to live life alone. If there’s anything that being stuck at home has taught us during this MCO, it’s the importance of belonging to a community as we try to weather the many days ahead. We have never been more connected yet still disconnected from […]

Why are the younger generation switching career choices? And moving towards becoming Influencers to challenge the intergenerational effect of traditional career choices. It’s safe to say that we are now living in a fully digital world, all thanks to the pandemic. The digital transformation was necessary for everyone, including our uncles and aunties who swore […]

When we talk about “influencers”, the general thought is that this group of people have a large audience who is constantly eyeing them on social media platforms. Funny enough, that is the reality of it. In fact, some influencers do prefer to have a certain image that they try to maintain when they are in […]