Since the days of Paris Hilton and her many lines of perfumes, celebrities have leveraged on their popularity and influence to create merchandise to attract their followers. Beyond just the dollar & cent earned from profits, these merchandise elevates the reputation of celebrities to a cult-like level where their followers can engage and participate in. […]

Ever since the whole COVID-19 situation, one of the biggest marketing tools was thrown right out the window – Events. As much as we believe in the power of digital ads and social media to drive various marketing campaigns, we know that there is something very special and unique about on-ground event activations – especially […]

“Lai lai lai! Today it’s this fish ah! This fish, if you buy at the restaurant ah, it’s RM 400. I give this can of abalone also. Come bid! START NOW!” The timer ticked down 3 mins. I tapped “RM50” and hit send. The comments flooded in. RM60. RM80. RM90. The bidding went higher and […]

In 2019, marketers and media analysts predicted that 2020 is the year where video content will thrive. As the rise in video content increased in 2019, it reached its ultimate peak in 2020 with Instagram and TikTok contents taking the lead. “Although Instagram is still the number one social media platform, TikTok is fast on […]

If you’ve ever seen a snapshot of Instagram Insights, you would have noticed that right at the bottom of your insights, it features where audiences of the posting are coming from. Audiences from Hashtag and Home, rather self-explanatory. Then there is ‘From Explore’ and you might have asked ‘What is it?’. That’s our cue. Since […]