Believe it or not, influencer marketing has been around since the early 20th century but only in the past 15 years, brands and advertisers began to see its potential and we are all hopped on the bandwagon today. Yet, many do not know how to effectively run an influencer marketing which often ends up resulting […]

One fine day (but humid, as with most days in Malaysia), the team in Nuffnang toyed again with the vision of creating exceptional pieces of work and how we can further drive this vision across all levels of our stakeholders. The initial inspiration sparks came in in the form of a lament, where the feedback […]

It might come as a no-brainer at times, for a call-out to visualise social media contents. The Malaysian habit of content consumption is after all heavily focused on the desire to be entertained. Therefore, we find the advice all the more pertinent when it comes to financial services campaigns. Often times, financial services campaigns tend […]

At the end of our piece on unraveling the secrets behind true reach, we hope that you would have achieved a degree of enlightenment on why the team in Nuffnang is increasingly moving our conversation to include true reach count. The Meaning of True Reach To start, true reach indicates the number of real views […]

The month of Ramadan is the busiest time of the year in Malaysia for just about anybody and the advertising industry is not excluded from this hustle. Typically, the Nuffnang team would gear their conversations with collaborators and clients to highlight the Muhibah spirit, quick recipe hacks that will impress your guests or stories of […]