Isaiah Saw, Nuffnang’s Senior Leader shares insights and elements that drive behaviours to understand consumers this Raya 2023.

Vivien presents Nuffnang’s predictions of 2023 digital trends for marketers, particularly on the seismic shift of focus towards the 3Vs of Digital Marketing.

Over the decade, both influencer and marketing have helped e-commerce and social commerce brands earn millions in sales and generate more conversions as compared to traditional advertising.

Since the pandemic, we have seen a noticeable shift in how Generation Z consume content and how they express themselves. Though the pandemic has become an overused reason, it is a significant enough event that impacted the behaviors of our younger generation. The urban scene specifically has seen major changes due to the pandemic. Of […]

Are you someone who plans early or would you rather wait until the final hour? – This phrase can relate very closely to our everyday life!  But we should discuss how early it is that you need to plan for your campaign, especially for a festive season campaign! Because let’s be real here, much like […]