Netflix’s HUSTLE (2022) is the story of Stanley Sugarman, a veteran professional basketball scout for the Philadelphia 76ers. He lives from hotel to hotel around the world in search of the next big star. However, what Sugarman truly yearns for is to be promoted to the position of an assistant coach to have a more […]

Influencer marketing has been the topic of discussion in the media and advertising industry as of late. It’s not a new term or experience that people have to learn from scratch; it has become something that is normal, often time being a part of a big marketing campaign. A lot of brands have included influencer […]

It’s an aggressive market here in Malaysia for hair care brands. When we spoke to 83 respondents about their hair care products, we were introduced to more than 70 brands. This means for every 1.2 users, there’s 1 unique brand that they use in their hair care routine. There’s no wonder that you can’t snooze […]

Virality is a golden ticket for content creators – it maximises returns, attracts audiences, and speaks volumes about the content creator’s potential. As marketers, we often receive requests from brands to engage with content creators who have gone viral in the past in hopes of achieving similar success for the brand. However, the team here […]

Have you ever heard about The Merchist by Nuffnang? Now that you’ve heard about it, are you curious about who we are? So, what is The Merchist? The ‘Merchist’ name represents a combination of ‘Merch’ and ‘Specialist’ – leveraging the Group’s marketing capabilities into specialisation in the merch business, advising and executing on everything from […]