For those who are not familiar, this can be best described as “cancel culture”, in which an offending issue is used to trigger a call to remove aka “canceling” support for an individual, social issues or a brand.

We all love milk! Whether it’s cow’s milk or plant-based milk, we want it all the same. Let’s be honest, we buy milk based on some kind of influence. It can be influenced by our family, climate change, or health choices. This applies to growing up milk (GUM) for toddlers too. There are a gazillion […]

Supporting mental health is no longer just personal care, in fact, our workplace is in a very strategic position to create an impact to build better mental health. The success of a business starts with the right people in the right place with the right motivation. It would be remiss if companies underestimate the importance […]

In the marketing & advertising industry, it is well known for its fast-paced and highly demanding environment. One of the key reasons for this is that marketing & advertising never sleeps. To keep up with the trends and relevancy, marketers and brands are always trying to ensure all of the campaign plans are executed as […]

Brands used to allocate a lot of their marketing budget into billboards, radio ads, TV ads, banner ads, etc. Now we have entered an era where if a brand doesn’t engage with any influencers, content creators, brand ambassadors, Tik Tokers or social media influencers to promote or raise awareness of their products, consumers will not […]