The consumers have spoken! Eye-opening Raya Insights for 2022 (free webinar available) We all know the last 2 Raya’s have been extremely difficult for our Muslim friends. However, there’s finally some light at the end of the tunnel. With high rates of vaccination and the government reassuring that MCOs may be a thing of the […]

With the rise of Digital Marketing, more and more social media users are turning into Influencers. In the digital marketing sphere, we are also noticing that there is a wider tiering system for Influencers, from a high following base such as Celebrity Influencers to a lower following base such as Nano Influencers. Nonetheless, it is […]

With Valentine’s Day quickly approaching regardless of whether you’re single (ouch!) or in a relationship, people are eager to start celebrating the most romantic day of the year. Having said that, it is also the perfect seasonal opportunity to “make a mark” for many businesses and brands with clever creative ideas going down the route […]

Let’s face it. February is going to be a very fulfilling month. With Chinese New Year happening right on the first day of the shortest month of the year, and following very closely from then, Valentine’s Day is just around the corner. But perhaps we could look at it from a marketer’s perspective – more […]

We are about to close 2021 with just a few more weeks to go. Let’s skip all the formalities and commentary about how terrible 2021 is – that is yesterday’s news. However, let’s talk about a ‘hidden issue’ that seems to be growing more prominently this year under the surface within the influencer (and general […]